Let’s Save the World, One Sip at a Time You’ve seen it: the triumphant announcement that your favorite coffee chain has switched from plastic straws to paper ones. “We’re saving the oceans,” the posters tell us. Cue the mental image: sea turtles smiling, dolphins applauding, a cleaner, bluer world. Not into coffee? Then maybe you’ve seen: – A clothing brand bragging about “sustainable” cotton while paying its workers barely enough to survive. – An airline offering you the chance to “offset” your flight’s emissions with the click of a €2 checkbox. – A car manufacturer touting its “zero emissions” vehicles. . . while sourcing cobalt from mines where children work without safety gear. On the surface, it all feels good — a little lighter conscience, a little hope. But if you squint, something is off. The Hidden Categories of Misguided Goodness When the urge to “do something” strikes, it’s easy to reach for solutions that feel satisfying right away. But these well-intentioned fixes often hi...